Current thoughts
When a store or restaurant has a large statue of what they sell sitting outside. It’s always something ridiculous like a giant donut. Never something sensible, like a giant loaf of bread outside the grocery store. Or a giant 3-hole-punch out in front of Staples. There must be a law that it has to be a donut.
I get emails from an undergraduate life science student mailing list. They are about research opportunities and student council elections, pub nights and stuff. Somebody on the list has the email address orthopedic.md@gmail.com. Dream big!
“I Can’t Believe It’s Not Butter!”, the least descriptive product name ever. If all you can say about a product is that it’s not butter, I’m kind of concerned for what it really is. Most product names are constructive, like “Tomato Soup”, not deductive! Interpreting what it is shouldn’t be a process of elimination. What if you went to the doctor and he said you have a disease, you ask what it is and he says “It’s not herpes!” Or, “Honey, guess who I ran into at the mall today? It’s not a talking stick of celery!”
